By
eHow Careers & Work Editor
Difficulty: Moderately challenging
Step1
Network. The best way to find out how much you can reasonably ask for is to find out the going rate in your market. In addition to trade associations and acquaintances, check out online discussion forums. People will often be more honest if they have a cloak of anonymity.
Step2
Consider whether you really want options. Remember, not all start-ups end up going public. Once a company goes public, stock market fluctuations mean you can actually lose money exercising options.
Step3
Keep an open mind. Most start-ups offer options with the expection that you will accept a lower salary and fewer benefits than you would at an established company in exchange for the possibility of cashing in later.
Step4
Be realistic. Yes, there are millionaire receptionists, but the more pivotal your contribution to a company, the more options you can expect.
Step5
Stress your unique contribution to the company if you're already employed there. Although it is more difficult to negotiate options if you're already working at a company, your boss will probably try to do something if there's a competitive market for your services.
Step6
Don't negotiate options until you've received a job offer. You're in a stronger bargaining position if a company's made a firm decision that it wants you.