Things You'll Need:
- Phone Books
- Phone Books
- Newspaper
- Newspaper
- Internet Access
- Promotional Items
- Personal Organizers
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Step 1
Look for partners to share their advertising in exchange for your goods or services. For example, if you are in real estate you may find a mortgage broker who is willing to place an ad featuring your business if you refer some of your business in exchange.
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Step 2
Find complementary goods or services that are already advertised and create a promotion whereby your product is included in exchange for free advertising (see Tips).
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Step 3
Promise goods or service in exchange for free advertising. Find local newspapers that may be willing to take some of your products or services in exchange for free advertising.
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Step 4
Search the Internet for sites that could use your product. For instance, a women's health Web site might be interested in your low-fat recipes. Offer to write articles in exchange for a free link to your business's Web site.
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Step 5
Contact people or companies that need your goods or services and make a deal for advertising. For example, if you offer day care, contact large companies in your area and ask to be a part of their corporate newsletters, offering a discount rate to new clients.
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Step 6
Make a deal for free advertising in return for something else of value, such as your time, a consultation, or secondary goods or services.
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Step 7
Find an unconventional place for your advertising. Smaller Web sites, companies and papers are often more willing and able to make trades for services or goods.











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