How to Launch an Internet Company

Understand the following to learn how to launch an Internet content company.

Difficulty: Challenging

Instructions

Things You'll Need:

• Telephones
• Internet Access
• Computers
• Web Site Developers
• Business Plan Software

1. Pick your niche. If you're passionate about, and have expertise in, a particular field, stick with it.

2. Set up your Web site. You might need to hire a Web developer to help you build the site.

3. Write and, if necessary, buy articles that deal with your topic. Post the articles, calendar items, tips, links to other sites and resources, and other relevant information on your site.

4. Arrange to have your articles published or referenced on related Web sites. Offer those sites the same courtesy.

5. Approach potential advertisers. Make sure you know your audience or market's demographics and that the advertisers you approach fit the character of your site.

6. Market the site. Consider sponsoring events - for example, a conference - that allow you to promote the Web site. Agree to plug other Web sites if they will give your site a plug.

7. Consider selling merchandise on the site. Ensure the merchandise you decide to sell is directly related to the content of your site.

Tips & Warnings

• Feel free to borrow ideas from other Web sites that you like.
• If your articles are going to appear on other Web sites, make sure the sites post links to your Web site.
• If you're going to provide content about a particular field, whether it is tennis, mechanical engineering or personal finance, make sure you have the expertise to do so. If not, be prepared to hire experts.
• Consider setting up a chat room in which your readers can ask questions of your staff.

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