How to Spot a Fake Canvas Gucci Tote


A versatile, classic Gucci canvas handbag can easily be worn with a crisp business suit or a flirty little black dress. Unfortunately, counterfeit handbags continue to find their way into the market, even though law enforcement is continuing to combat the issue. As counterfeiters become more sophisticated, it can be difficult to spot a fake canvas Gucci handbag from the real thing. However, there are several telltale signs that can save you from wasting your money on a fake.

Inspect the canvas material. Gucci only uses the highest-quality material, be it leather, silk or canvas. If the canvas feels light or cheap, the bag is probably a fake.

Check the Gucci tote’s hardware, including the buckle, zippers or any trim. Gucci uses high-quality hardware that is never plated and doesn’t easily scratch. The hardware also often features the word “GUCCI” spelled in all caps or the interlocking “G” logo. If the “GUCCI” or double “G” is printed on the hardware rather than engraved, the bag is an imitation.

Look for the “GUCCI” on the bag. The Gucci logo always features all caps and is never misspelled. If the GUCCI features any lower case letters or is misspelled anywhere on the canvas tote, including the label, it’s not authentic.

Examine the Gucci canvas tote’s stitching. Gucci handbags feature high-quality stitching that is always straight and never features loose threads. If you notice loose threads or jagged, uneven stitching, the bag isn’t authentic.

Check the tote’s dust bag and original tags, if available. Compare the “GUCCI” on the canvas tote and the “GUCCI” on the tag. They should be identical. If there is any discrepancy, the bag is a knockoff. Every newly-purchased authentic Gucci handbag comes with a dust bag. If the dust bag feels cheap or is poorly constructed, the handbag is a fake.

Tips & Warnings

  • If the handbag’s price seems too low, this could be a sign it’s a fake. Even used, an authentic Gucci canvas handbag should retail for at least $400, or more. If the price is less, consider walking away.
  • Always purchase new and used Gucci canvas totes from reputable, established retailers. If purchasing from a private seller, examine the handbag closely and ask for an original receipt.

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