How to Use LinkedIn to Capture Leads With One24
The One24 multi-level-marketing company started in 2010. The organization specializes in minerals and nutritional supplements to promote personal health.
The social networking site LinkedIn can be a great opportunity to generate new leads for the One24 network. You can generate new leads by sending messages to current LinkedIn colleagues with informative proposals about the company.
Instructions
-
-
1
Send out messages to current LinkedIn connections without mentioning your
One24 business. Log in to your LinkedIn account and click the "Inbox" link. Click
the "Compose Message" button on the new page. Type the names of LinkedIn connections you want to contact in the "To" field, separating each name with a comma. These messages should just be friendly notes to colleagues to touch base. Ask them what projects they're currently working on or about their employers. The goal of these initial messages is to gain rapport. Click the "Send Messages" button when you have finished the task. -
2
Message your LinkedIn connections asking if they're looking to supplement their income. Wait a few days for replies from the individuals you initially messaged. Click the "Inbox" section again within your LinkedIn profile. Click the "Reply" button beneath the new messages in your inbox. Read each reply carefully and respond accordingly. You're still looking to build rapport with these messages. Ask the candidate if he's looking for additional income through new investments. Make no mention of One24 in these notes. At this stage in the process, you're not sure if the candidates are even interested in additional income.
-
-
3
Wait several days again for the replies of the One24 candidates who said they were looking for new income. Ask these potential leads if they'd like a bit of information on a new business you've been involved with that's currently bringing you money. Emphasize the benefits of this new business. Cite how much money you're making monthly or weekly if the figures appear substantial. Mention that the business requires only a part-time commitment.
-
4
Provide the leads that opted to receive information with a short pitch about One24. It may be easier to send this pitch to the person via email in case you want to include attachments with PDF files or images. Customize each proposal to fit the reader. For instance, if you're aware the reader is pressed for time in his current position, emphasize the minimal time effort of One24.
-
5
Answer any follow-up questions asked by the LinkedIn leads. The candidates will likely have many questions about how the marketing company works
-
1
References
- Photo Credit Ryan McVay/Photodisc/Getty Images