How to Run a Contest Channel on YouTube
Besides being used to attract and reward subscribers, YouTube contests are also used to introduce the community to a brand or product. Running a contest channel on YouTube is similar to running a standard channel. Contest channels can be created by partners and non-partners, and implore different types of participation from channel subscribers. Although YouTube allows partners and advertisers only to use tools and gadgets when running a contest, these things are not required for a contest channel. Although there is not one specific way to run a contest channel on YouTube, keep these things in mind.
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Instructions
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Navigate to the YouTube website and create a new channel. Specify in your YouTube name or description that your channel is a contest channel.
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Read and follow YouTube's Contest Policies and Guidelines thoroughly to keep from having your channel deleted.
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Decide what type of prizes you want to offer on your channel.
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Determine what type of participation you will require from people entering your contest. For instance, you may require subscribers to leave a simple comment, take a picture, upload a video response or something similar.
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Create a creative video for each contest. Include vital information and rules such as, who the contest is open to, the start and end date, what is required to enter, what prize is being offered, how many winners will be chosen and how the winner(s) will be selected.
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Encourage participation in your channel by allowing the YouTube community to vote on some of the contests you offer.
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Disclose any contest sponsors in your videos or video descriptions.
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Announce and post your contest videos on other social networking sites such as Twitter and Facebook to generate more interest.
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Choose and announce the winners of your contests on time.
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