How to Create an SEO Glossary
Search-engine optimization has a language all its own. Adsense. Affiliate marketing. Blog farm. Garbitrage. Black hat SEO. If you want to understand SEO in order to boost your website's Google rankings, or because you want to work in the SEO industry, drawing up a glossary of terms helps you and your staff comprehend the jargon of the field. Posting a glossary online helps establish your company as a knowledgeable professional in the SEO field and provides a resource that may draw visitors who want to learn more about the topic.
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Instructions
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Draw up a list of SEO terms. Gather them by browsing SEO- and Web-marketing websites such as SEOBook, Virtual Grace and Kuno Creative, or online-marketing magazines such as "Visibility" and noting distinctive terms and phrases such as "click through" or "broken link."
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Note familiar terms and phrases that have a completely different meaning in SEO marketing. "Bad neighborhood," for example, refers to a website that Google or another search engine has penalized for the tactics it uses to attract Web browsers. These terms confuse people who don't know the specialized SEO meaning, so it's worthwhile explaining them.
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Write out the definitions of the phrases, using your own words rather than copying definitions from other sites. Limited amounts of borrowing don't violate copyright, but cutting and pasting on a large scale might.
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Add some terms of your own if you think of any that are appropriate. The SEO-Theory website, for example, coins "frogblog" for bloggers who manage several blogs and hop between them making lots of short posts.
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Compile your definitions and words into a glossary and post it on your Website. If you define one term by referring to another, include a link in the definition that will take readers to the second term.
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Tips & Warnings
Have someone who isn't familiar with SEO optimization read over your definitions before you post them. If they don't understand something, rewrite it until it's clear.
