How to Use Broad Match & DS
According to Google Adwords, the Adwords system when using broad match, runs ads automatically with relevant variations of the keywords including terms that are not in the keyword list. Variations include phrases with the keyword, plural or singular forms of the keywords and synonyms. Keywords that relate to services or goods you are advertising are created for a certain ad group used in targeting potential customers. An example is if a corporation offers loans for buying houses, the company may submit a keyword like “home mortgage” in the ad group. The Doubleclick Search also known as DS feature is used in creating keywords with greater reach. DS is implemented by placing the plus symbol before a single or more words in a broad match.
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Instructions
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Log into your Google Adwords account and click on the “Campaigns tab." A list of campaigns table will appear on the campaign page. Select the engine account from the engine account box appearing in the left navigation, as this will help in leaving only those campaign accounts from the selected engine account.
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Click the “Campaign Name” and select the existing campaign name if you don’t want to create a new one. Create one by clicking the “New campaign” option and following the instructions given on the screen in selecting the settings for your campaign. Set up the campaign name by pressing the “Save and Continue” button found at the bottom of the page.
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Click the “Ad group name” from the table which will display existing keywords for the ad group, if you want to use the existing ad groups. To create your own ad group, click “New” from the tool bar option and add the name of the preferable ad group in the box marked “Ad Group Name." Set up your ad group by following the instructions on the screen.
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Enter the keywords you chose to use for the ad in the text box marked “Keyword” on the page. Separate properties of the keywords by using commas and a single keyword for every line. Type a word or phrase on every line as this is a broad match and press “Enter” to go to the next line.
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Enable the Doubleclick Search by adding the plus sign before one or many of the key phrases or keywords as desired. Make sure you set the formatting of the columns as “Text," so that the plus sign is not read as a symbol. At the bottom of the page click “Save ad group” button.
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