How to do a Makeup Artist Photo Release


A photo release is one of the most effective job advancement tools for makeup artists, as it helps them reach a wider audience of clients and employers by demonstrating their skills. Since makeup is a visual art, there is no use explaining your skills in writing, as employers and clients need visual proof to be convinced of your work. However, a sloppy, low-quality photo release can ruin your career opportunities, so you must be extra careful when compiling your work.

  • Prepare photo release forms and send them to people included in your photo release. Each form must include your details and a plain-language script explaining the specific use you are willing to make of the pictures. If you fail to get a person's written consent before including his picture in your release, you can get in legal trouble, as these pictures are used for "commercial gain."

  • Determine the pictures best exhibiting the quality and diversity of your work. Avoid using unsharp or poorly lit photographs or several images of the same type of makeup. Using pictures of well-known actors or presenters with whom you have worked demonstrates your credentials as a makeup artist with serious experience. If the photo release is focused on a specific event, a sole theatrical play for example, use the best pictures of that performance.

  • Set the order of the pictures in your photo release. The main pictures must be exceptional, as far as makeup and photo quality. Again, using examples of your work with well-known actors and presenters can instantly draw the attention of viewers.

  • Create your own website to upload your work. The advantage of an online photo release, compared to the traditional photo book, is that it is easy for potential clients and employers to access. In addition, in online photo releases, viewership is not limited to people to whom you have sent the release.

  • Contact Internet service providers to set up your own website, with an address corresponding to your name. Also, if you don't plan to update your photo release regularly, hiring a Web developer to set up your page is an important decision. Avoid uploading your photo release to a blog: apart from the inability to edit the page layout as you wish, a blog will look amateurish and may discourage employers and clients.

  • Enter your contact details on the photo release to allow impressed viewers to come in contact with you directly.

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