How to Increase eBay Sales With Domain Redirect
Online marketers can sell on eBay through auctions or product listings. Frequent eBay sellers can also build an eBay store. However, eBay provides a long URL, or Web address, for its stores. Some marketers seek to increase their eBay sales by using a shorter website address. This has the potential of getting more repeat visitors and sales, because customers can memorize a short, catchy URL. Marketers can purchase a domain name from any of hundreds of registrars. They can then use domain redirection to automatically send visitors of that domain to the eBay store.
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Instructions
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Select an eBay store plan. At the time of publication, you may get a Basic Store for approximately $15 per month, a Premium Store for approximately $50 per month and an Anchor Store for approximately $300 per month. You may use the "eBay Stores: Subscriptions and Fees" page to see the full range of features.
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Access your eBay Stores account. Use the included store-building tools to build your store. You don't need technical skills to build a basic store layout. Advanced users can add their own HTML, headers and other features.
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Write down your store URL. If you named your store "Fishing Gear," your eBayStores URL would be "http://stores.ebay.com/fishing-gear." Marketers use a shorter domain name for branding and increased sales potential because the standard eBay Stores URL is somewhat difficult to memorize.
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Find a domain registrar that allows domain redirection. ICANN accredits hundreds of registrars. You may find names and links to these registrar websites on the "ICANN-Accredited Registrars" page (icann.org/en/registrars/accredited-list.html). Read the individual registrar websites to see which registrars allow domain redirection. Some may call this "URL forwarding" or "domain forwarding."
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Select a domain name. This domain name should be reasonably short and relevant to whatever you are selling with eBay Stores. For example, if you are selling wooden dolls, you would choose a domain name that includes the phrase "wooden dolls."
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Purchase the domain name. Prices vary for domains. However, the typical price is about $10 to $15 to rent the use of a domain name for one year. (See References 4)
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Access the domain account provided by your registrar. Set up domain redirection from inside the account. The place where you find this feature will vary based on the software system used by your domain registrar. However, during the process, you always enter your eBay Stores URL as the website address for domain redirect. This process does not generally require any technical expertise.
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Disseminate the domain name when promoting your store instead of your official eBay Stores website address. The domain redirect will automatically send visitors from the domain to your eBay Stores home page.
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Tips & Warnings
You may use this method for individual eBay listings instead of a store. All eBay listings have an assigned URL. However, you have to consider the price of purchasing the domain. For example, if you are selling a $5 product, then the cost of the domain would be more than what you make from the sale.
Marketers have reserved many of the most desirable domain names. Your top choices for domains may not be available. In that case, you may add a number or geographic name to your product.
References
Resources
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