How to Make TV Ads

Television advertising has been part of daily life for many years.

Television advertising is a normal part of everyday life for most people. TV ads sell virtually everything under the sun, including food, appliances, cars, medicine and vacations. Long-form commercials, known as infomercials, are also a common part of the television landscape. Making TV ads is somewhat of an art form, because you must increase the viewer’s desire to purchase your product or service, and the ads must appeal to a wide range of people. Different advertisers use different methods to capture attention, but most ads have certain traits in common that make them successful.

Instructions

1. Determine who makes up your target audience. Brainstorm with team members to figure out your prospect’s likes, dislikes, how they speak and how they like to communicate.

2. Determine what makes your product or service unique and what sets it apart from the others. Write down all the points that set your product apart and use them in your ad’s message.

3. Decide on an angle for your commercial. Think about your target audience and what may appeal to them the most. Possibilities include sex, a problem and solution-type ad, testimonials or a special brand character. Stress the benefits of the product or service, whichever angle you choose.

4. Choose a format for the commercial and hire the appropriate people to carry it out. Possibilities include using actors, animation or product shots with a voice over.

5. Create an offer and call to action for your ad to encourage a response from your target viewers. Offer a deal, free trial or free consultation. Be as detailed as possible, and attach a dollar value to the proposition. As an example, "receive $200 worth of free air time."

6. Choose a length for your TV ad. Typically, you will choose between 30, 60 and 120 seconds. Use a longer format for higher-priced items, if your budget allows. A car or high-end electronics typically require more exposure to convince prospects to buy.

References

• Google Tv Ads: How to Make a Commercial in 5 Easy Steps
• Exchange4Media.com: How to Make TV Ads Work -- Speak Directly to the Viewer