How to Add a Google Meta Tag to Your 1&1 eShop

Help online shoppers find your site by adding meta tags to your e-shop.

Adding meta tags to your 1&1 Internet e-shop helps Google and other search engines to accurately label and describe the site’s content in search results so that users can find relevant products and services. The Google Webmaster Tools online service and some website statistic analytics services also require you to add a short meta tag to your site to validate your ownership of the site. Add Google meta tags to your e-shop from 1&1 Internet’s advanced settings page.

Instructions

1. Sign in to your 1&1 Internet account, and then click the “eShop Administration” button.

2. Click “Settings” in the main menu. Select “Advanced Settings” followed by “Text Modules 1” from the context menus.

3. Scroll to the “index.shopscript” page in the “Global Texts for All Shop Pages” section. Find the text input box below “($CUSTOM_HEAD_INDEX)” and “($CUSTOM_HEAD).”

4. Paste or type the meta tag information into the text input box. The meta tag code should look like this:

   <meta name="description" content="Brief description of your e-shop and products.">
   <meta name="author" content="your name or your company’s name">
   <meta name="keywords" content="relevant, keywords, phrases, product names">

   Paste or type an additional meta tag, such as a Google Webmaster Tools meta tag validation code, below the description, author and keywords code lines.

5. Scroll to the bottom of the page, and then click the “Save” button to store your changes.

Tips & Warnings

• Most websites also include a meta title tag with the name of the site. You don’t need to add this to your 1&1 Internet e-shop, because 1&1 automatically includes this meta tag information.

References

• 1&1 Internet: Where Should Meta Data Be Included?
• Google; Webmaster Tools Help; Meta Tags

Resources

• 1&1 Internet: Frequently Asked Questions