How to Stop Yahoo From Deferring Messages
Sending marketing email messages to potential customers and clients is a business practice of many companies. However, the proliferation of spam email has forced many email providers, such as Yahoo!, to increase measures to fight unsolicited email. If your company is receiving deferred error messages after sending email to Yahoo! users it can have a negative effect on your email marketing efforts. Follow the email policies and practices from Yahoo! to prevent the company from deferring your email messages.
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Instructions
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Place an unsubscribe method in your emails. This ensures that any recipient who no longer wants to receive your messages can opt out. A recipient does not have to report your email as spam if he can stop the messages from getting to his inbox.
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Delete all undeliverable email addresses from your list. If a Yahoo! email address is undeliverable it means that the email address is full or does not exist which results in a deferred email message.
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Send email only to recipients who confirm that they want your email messages. Use an opt-in method, such as a dedicated landing page, to acquire permission from users to send them email. Sending unsolicited email will cause Yahoo! to defer your email messages.
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Review the error messages from Yahoo! to determine why the company is deferring your messages. The error messages from Yahoo! each have a description. Read the error message's description to determine what you can do to prevent it from happening in the future. For example, if you receive a "554 delivery error:dd" code it means that the Yahoo! email account doesn't exist.
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Check your mail server to make sure that it is not an open relay. An open relay is a mail server that anyone can access to send email messages. Spammers use open relay servers to send unsolicited bulk email, often without the owner of the mail server's knowledge. Go to a website that offers open relay testing and enter the IP address or domain name of your mail server into the appropriate field and click "Test" or "Check." CheckOR.com, Mob.net and SpamHelp are examples.
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Contact Yahoo! directly about your deferred messages. Go to the Yahoo! Mail Bulk Sender Form page and fill out the required information. For example, enter your company information, your mailing information and the type of emails that you send out. Include the type of deferred message errors you are receiving in the "Additional Information" box, then click "Submit." A Yahoo! technical support agent will respond.
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