How Can I Reward People for Subscribing to My RSS Feed?
Blogs are an effective way to promote your writing or to market your business. For your blog to stand out in the Internet crowd, however, regular readers are essential. RSS feeds offer a way to automatically send out new blog content to a set list of subscribers. To reach people on a regular basis, you'll want as many subscribers as possible. It can be as easy as rewarding visitors with free stuff for them to become subscribers and regular readers of your site.
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Instructions
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Run a contest. The reward is a contest entry for every new RSS subscriber in the contest period. Choose a prize that will further promote your business: an hour's worth of consulting services, a sample of your new product line or a copy of the latest book you've reviewed. Paired with RSS free promotion techniques, such as placing a large icon on your page and reminding visitors to subscribe at the end of every post, a contest will get you a quick spike in followers.
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Offer random giveaways. Instead of running a contest with a predetermined start and end date, let subscribers know you'll offer prizes to a select few on an ongoing basis. Although not every RSS subscriber will receive a free gift, knowing it's a possibility will get people to sign up. Pair with a corporate sponsor related to your business and offer their items to readers; if you have a popular food blog, partner with a kitchen store to offer coupons on products or free gifts to a randomly selected subscriber.
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Give a free gift in return for signup. Reward subscribers by offering a product, such as an eBook you've written or free software. The benefits to readers is clear: instead of just having the possibility of getting something for free, they're guaranteed a bonus for subscribing. Since you'll potentially get hundreds or thousands of subscribers, keep your gift low-cost and focused on promoting your enterprise.
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References
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