Party promoters partner with nightclubs to host parties or fill the club with people. Being a party promoter takes a combination of understanding the nightlife in your city, having a strong business sense and possessing an outgoing personality. Being a party promoter can be a fun job or career, however, it also takes work to ensure that business is booming and that club owners are happy.
Conduct research to know what draws people to clubs, who are the big spenders and what entices people to spend money while out on a Saturday night. Go to the parties and clubs that draw large crowd and study the people to see the habits of different groups. Notice who spends most of their time at the bar, on the dance floor or are more sedentary at tables. Talk to patrons to determine what attracts them to specific venues, the aspects that make them want to stay in that particular club and those that make them want to leave. Record every detail that you learn in a notebook or database so you retain all of the information. Use this information as a basis for developing a promotional plan.
Approach a smaller venue to start your promoting business. The larger clubs will likely already be working with established promoters. Smaller clubs, however, may welcome the help to bring more people and, therefore, more money, into their business. Make a name for yourself by helping the smaller club increase its notoriety.
Network and treat everyone with respect. Developing a positive reputation can help you excel at promoting. People like to work with people who are credible. Hang out at different clubs and events and get to know as many people in the business as possible. Become friends with more experienced promoters so you can learn the tricks of the trade from people who have been at it for a while.
Learn the ins and outs of marketing, public relations and advertising. Party promoting is a business and promoters who are educated in the practices of business will likely better excel. Take classes at your local community college or university; most colleges will allow you to attend classes without becoming a matriculated student. Buy books on effective marketing tactics. Conduct informational interviews with marketing and public relations professionals. Email or call marketing associates in your area and explain that you're just starting in the promotional field and would like to speak with them for 10 or 15 minutes to learn more about the industry.
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