How to Do a Grand Opening for a Florist
Holding a grand opening celebration for your florist shop helps you announce to the neighborhood that you are open for business. Introducing yourself to the community and making people feel welcome can help them become acclimated to your shop, products and services. Make the opening festive, while maintaining a creative flower theme throughout your specials, prizes and food.
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Instructions
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Promote the opening by making an announcement on your website, sending postcards to your mailing list (if you have one) and putting up flyers around the neighborhood. Consider buying advertising space in your local newspaper, which can help you to reach a greater number of possible customers.
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Send flower-themed invitations to the local press. A creative presentation can help you to get the attention of reporters with the intention of having them attend the opening and writing about it in the papers.
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Provide free beverages to your guests, such as bottled water, lemonade, iced tea and juice, especially if it is a hot day outside.
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Feed the crowd with something sweet and satiating, such as mini cupcakes or cookies decorated with a flower in different-colored icing.
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Hire entertainment, such as a band, to play at the grand opening. A band can help to turn the day into a festive party. Employ a local band, if possible, which shows that you support the community.
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Give away single flowers; tie a ribbon to the stem and include a hang-tag that has your name, address, phone number and website on it for easy reference.
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Hold free mini seminars throughout the day on different aspects of growing flowers and gardening.
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Hand out door prizes, such as flowered key chains, pens with your business name on them and a plastic flower attached to the end and flowered-shaped boxes of mints.
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References
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