How to Measure Unread Pages in Google Analytics
As a webmaster, using Google Analytics can provide you with valuable information about how your website is being used. If you want to know how much traffic you are getting, where it is coming from and how long visitors stay on your pages, this is the tool for you. If you are concerned about which pages are not being read, you could also use the information contained in Google Analytics to analyze this aspect of your site.
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Instructions
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Sign up for a Google Analytics account. As long as you have a Google sign in, such as one from Gmail, you will be able to use Google Analytics.
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Install the tracking code from Google Analytics into each page on your website. Once you sign up for an account with Google Analytics, you will see a button that says "Install Tracking Code." Click on that button and you will be given a piece of HTML code to insert into your website. Simply copy and paste the code into your pages.
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Login to your Google Analytics account after some time has passed. If you wait several days, you will have a larger collection of information to review. Click on the "View Report" link on the main page of your account. On this page, click on the "View Report" link on the bottom of the "Content Overview" section of the page. From this page, click on the "View Full Report" link on the bottom of the page. This brings up all of the information about how many times your pages were visited.
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Determine which pages from your site are not listed. Google Analytics only provides information about pages that were actually visited. If your pages were not visited, they will not appear in this list. This means that you will have to figure out which pages were unread by using the process of elimination.
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Look at the average time on each page for your pages. If the average time of a page is 0:00, it means that visitors simply hit the "Back" button as soon as they visited the page. While someone visited the page, no one actually read the content on it.
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Tips & Warnings
Allow enough time to form an opinion about the content on your pages. If you have a new site and you look at the results from one or two days, the sample size will not be big enough to make any assumptions.
