How to Handle Expired Ads in a Classifieds Script SEO
With the ever-increasing number of websites fighting to reach the top spots in search engine rankings, search engine optimization (SEO) is vitally important. When you optimize your website for search engines, it is in attempt to gain the hot spots in search results. There are many factors that are considered when a search engine displays its results. If you run an online classifieds website that features expiring ads, there are certain things to take into consideration to handle the SEO.
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Instructions
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Improve your site "Quality Score," a Google-defined SEO quality. Large numbers of "404" pages (404 is the error when no file exists) reduce the score of your page so it is important to archive instead of delete, when possible. Create an example "This Ad Has Expired" template and set that to be the expired template within your script.
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Check your backlinks to the adverts. If you find some adverts have no links directing to them, it is relatively safe to delete those adverts. Set up a redirection page if you find one advert has a lot of traffic coming into it.
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Insert redirects with highly active content that can't be archived. This is useful for the backlinks but still negates the overall score of your page. Set up redirection pages to a generic page or your homepage so users coming from elsewhere will still be on your site rather than see a 404 message.
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