How to Be a TV Artist Promoter
If you want to work in the entertainment industry in a business capacity, being a TV artist promoter could be just the gig for you. Artist promoters are responsible for making sure that an artist's work gets exposure; some work full time with artists and their managers while others are affiliate promoters who promote artists part time. It is not hard to promote TV artists on a part-time basis, but making a career out of it is not easy.
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Instructions
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1
Apply for a job as a promoter in a non-TV business. Do not try to break in to TV artist promotion over night; it is a very competitive business. Instead, build up your skills by promoting a nightclub, or a local wrestling event. Contact the nightclub owner or wrestling manager, and ask how to apply for a job as a promoter. If they do not have any jobs open at the moment, offer your services as a volunteer putting up posters and handing out cards.
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2
Promote your activity or artist on the street. Print posters using your home printer or a printer at a library. If you have event information cards to hand out, hand these out to people on the street. However, do not hand them out to just anyone. Identify people who are likely to be fans of whatever product or event you are promoting. Look for people wearing clothes related to the industry or genre your event or artist works in (e.g. music shirts, boxing shirts, political bumper stickers on cars, clothing styles related to a particular subculture).
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3
Promote your event or artist online, through social media. Make a Twitter account for your event or artist, and add your friends, as well as people and groups in the industry, to your following list. Make a Facebook page for your event, invite all of your friends to join, and ask all the friends who join to invite their friends to join.
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4
Establish contacts in the TV industry you want to promote. Move to an entertainment industry city (e.g. Los Angeles) and spend some time hanging out in lounges and restaurants near production studios. Make a LinkedIn account, and join discussion groups related to the TV industry. Post your resume on LinkedIn, and ask your managers at your last promoting job to write you an endorsement.
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Give your business card to TV artists and businesspeople. Give your card to actors, directors and producers who have shows in the works. Once you get a gig as a promoter, your promotional material may focus specifically on one artist, but in reality you will be promoting an entire show.
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Pitch your services to TV artists and businesspeople. Tell them about your experiences promoting non-TV events and artists in your hometown. Tell them that you have done marketing through social media and street distribution. Provide a copy of your resume if they ask you for one; however, do not be overly aggressive with handing out resumes. People in the entertainment industry would rather see you in action (pitching yourself) than read about your experiences working as a door-to-door vacuum salesman.
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7
Accept whatever jobs or gigs you are offered. If you can only get a volunteer gig at first, take that offer. Many TV producers and artists will happily take volunteers to promote their shows virally through social media and web forums; however, paid work in this area is hard to come by. Spend a lot of time writing promotional posts in forums and social media discussion groups related to the artist you are promoting.
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8
Ask the first TV artist you promoted to provide you with a recommendation. Continue networking with this recommendation on your resume and LinkedIn page. Begin pitching longer term paid work; point to your successes in garnering attention for the artists you promoted in step 7 in order to justify being a long term, paid contractor.
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References
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