Selling handmade crafts can be a lucrative business if you research your market and produce quality items that people will want to buy. There are many ways to sell your crafts. Many online shopping sites allow sellers to create their own stores; look for a site whose clientele would be interested in what you have to offer. Creating your own website is another way to sell; however, getting customers to your site can be challenging. If you want to go the traditional route, selling your crafts at art fairs and farmer's markets is a good way to appeal to many different kinds of buyers. Consignment shops will display your crafts and give you a percentage of what they sell.
Decide what crafts you would like to sell. Keep in mind that to start your craft business, you should consider items that are fairly easy and inexpensive to make. Once you develop a customer base, you can offer more expensive, time-consuming items in addition to the simpler ones.
Research your competition. Some online shop sites allow you to see how many items sellers sell. Find items similar to your own and determine if they are popular enough to profit from.
Price your crafts reasonably. You need to make money, but don't expect to sell your crafts if they are priced higher than the same item elsewhere. Likewise, pricing them too low will make it difficult to make a profit. When pricing your items, consider the time you spent making them and the cost of the materials. For example, if it takes you one hour to make a doodad that costs you $5 and you're paying yourself $10 per hour for labor, the price you will need to set in order to break even will be $15. Research similar items to determine a fair market value.
Make high-quality items. The better the quality, the more sales you will likely make and the more repeat customers you will likely get. Perfect your craft before putting it on the market. You will have competition, and the highest quality often wins the sale.
Tips & Warnings
- Buy supplies in bulk for making your crafts. You will spend less per item and your profit margin will be greater.
- Make attractive business cards and keep them in your wallet in case you encounter a sales lead.
- Don't quit your day job until you know that you can survive on the money you make from crafting.
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