Badge reels are not just utilitarian devices for holding identification badges -- they can also be a great way to brand and market your business. Customized badge reels with your company's logo promote a sense of teamwork within your company and make great promotional items to distribute at conferences and trade shows.
Design a logo for your business. It should be something that grabs the attention of viewers and expresses the essence of what it is your company does, or how you want your company to be perceived. Keep logo designs simple, pithy and eye-catching. Photo editing or graphic design software is important for designing a striking logo.
Contact a manufacturer of custom-designed badge reels. There are many companies offering this service and they can be easily found with a quick Internet search.
Discuss your logo design with badge reel manufacturer. Choose what shape, color and size you want your badge reels to be. The manufacturer will be able to advise you on what shapes and colors and sizes will work best with the logo you designed for your company.
Order as many of your custom badge reels as you feel are necessary to outfit your employees, with a few extras left over, and also enough to be able to distribute when you go to a conference or trade show.