How to Market a Jingle
To market a jingle effectively you must utilize multiple mediums in your marketing strategy. This includes television, radio and Internet resources. When properly marketed, a well-written jingle reaches substantial numbers of consumers, giving them a memorable advertisement by which to remember your business.
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Instructions
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Research the target audience for your marketing strategy. Your jingle should cater to the consumer demographic that is most interested in your business or services, while also being a reflection of the business image. For example, a jingle for a children's services business can cater to children, while a jingle for a car dealership should sound more professional to grab the attention of adult consumers.
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Incorporate humor, puns, references, and other writing devices into your jingle. This, along with a catchy tune, makes your jingle memorable to consumers. If consumers particularly enjoy your jingle, they will point it out and/or share it with each other, which effectively provides your business with free marketing.
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Make an official audio recording of your jingle and incorporate it into a commercial advertisement for your business. Secure advertising slots on radio stations that have an audience most relevant to your business. Make sure your jingle is especially catchy so that it stands out amongst other radio commercials.
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Create a video advertisement to go along with your jingle and commercial. Secure a television advertising slot and broadcast your commercial and jingle. If consumers especially enjoy the song and commercial, they will likely share it online, which provides your business with free advertising.
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Market your jingle online. Upload your video advertisement to video hosting websites such as Youtube and Vimeo. For even better results, incorporate your jingle into a more creative video focused on entertainment. This will help with marketing, as Internet users can easily share videos they find entertaining with online communities.
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Create online social network accounts on sites such as Facebook, Twitter and Stumbleupon. Then post links to your jingle video, as well as other links relevant to your business. The more online content you create and post, the better your chances are for developing a large online customer base. As your customers base increases, more users will share your posts with their own networks, increasing the marketing reach of your jingle and other content.
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