How to Estimate Keyword Traffic on LinkedIn
Finding the keyword traffic for a website tells you the number of visitors referred to a site for each keyword entered into search engines. Estimating the keyword traffic for a website is a useful way of assessing its most popular topics and themes before you advertise or exchange links with the site. To estimate keyword traffic on the LinkedIn professional and business networking website, you’ll need to use an online keyword traffic tool.
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Instructions
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Launch your Web browser and go to your preferred keyword traffic tool. Select a free service, such as KeywordSpy or Alexa, that provides a basic list of the top keyword traffic results or a premium subscription service, such as Trellian Keyword Discovery, that provides more in-depth information.
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Click the “Research,” “Site Info” or “Site Details” tab in the main menu bar. Type “www.linkedin.com” or “linkedin.com” into the search input field. The keyword traffic tool now finds the site and displays a list of results in the main window.
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Click the “Get Details” button beside LinkedIn in the search results, then click “Search Analytics” if you‘re using Alexa. Otherwise, skip this step.
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View the list of the keywords in the main window. The tool lists the top 10 or 20 keywords by popularity and shows the estimated amount of traffic generated by each keyword. KeywordSpy and Trellian Discovery provide actual traffic volume in numbers for each keyword, while Alexa displays traffic volume only as a percentage of overall traffic for each keyword. Both metrics can help you to understand the keyword traffic for LinkedIn.
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Tips & Warnings
Some keyword tools allow you to organize keyword traffic by type. Organic keyword traffic includes all visits generated by search engine users, while PPC traffic shows traffic from LinkedIn’s online advertising.
