How to Design a Booth for Bridal Shows
Just about every type of industry will showcase their goods or services at a trade show. Bridal vendors are no different and several different types of vendors, from photographers to bakers, will set up a booth at a bridal show. These types of trade shows allow vendors to meet their potential customers (future brides and grooms) face-to-face, put their best foot forward and show both clients and competitors what they have to offer.
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Things You'll Need
- Information brochures
- Samples and giveaways
- Backdrop and/or sign
- Fact sheets
Instructions
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Set aside a budget. Depending on what type of services your company offers, bridal show booths can cost as little as $100 or upwards in the thousands. For example, wedding planners won’t have to spend as much as a disc jockey who is taking all of his high-tech equipment.
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Ask the bridal show coordinator how many people are expected to attend the bridal show (numbers will be based on the previous year). Plan accordingly and make sure to have enough supplies, information brochures and giveaways on hand. Remember, some days will be busier than others.
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Create a backdrop or sign for the bridal show booth. Booths can get lost in the midst of other vendors, especially if the trade show is in a large venue. Include a message, no longer than eight words, in bold, easy-to-read type that highlights the company’s benefits along with the name of the business.
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Use colors that attract attention. When choosing certain details--from the table linen to the brochures and even your outfit choice--choose eye-catching colors. Opt for yellow, orange or red instead of white, blue or earth tones.
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Offer samples. Caterers and wineries can offer tapas plates and small tastings; photographers can offer professional photos that have been made into postcards; companies that produce wedding favors can offer one to each bride-to-be. Even businesses that don’t offer products, such as DJs or wedding planners, can have small items made that feature the business name, such as magnets, pens, key chains or T-shirts.
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Place a small stack of one-page fact sheets on the table. Include the most needed information, such as contact numbers and prices. Remember to keep extra sheets behind the booth to replenish the pile as it dwindles. It’s always better to keep the pile small--the fewer sheets there are, the higher their perceived value.
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Tips & Warnings
When in doubt, opt to attend a bridal show as a vendor instead of sitting out. While there are several effective ways of marketing a business, thanks to advances in technology and social networking, nothing is nearly as persuasive as personal contact.
References
- Photo Credit Jupiterimages/Polka Dot/Getty Images
