How to Become a Marketing Engineer

A marketing engineer must be able to explain complicated products simply.

A product marketing engineer is a sales specialist. He is often tasked by his employer to shepherd a complicated or technical product from the research stage to rollout. He is responsible for determining what products his company's customers want and need, and works with company engineers to develop and market products that meet those needs. Once the product is ready to be marketed, the marketing engineer coordinates a sales campaign that explains its features and benefits in an understandable way. A product marketing engineer usually has a background in both engineering and sales.

Instructions

1. Acquire a bachelor's degree in engineering with a minor in communications. To increase your job prospects, get a bachelor's in engineering and a master's in business administration or marketing communications.

2. Intern for a computer or manufacturing company to acquire on-the-job experience. Many companies prefer 2 or 3 years of experience because of the varied skill set required in this position. A marketing engineer may set up a company's technical support department, represent the company at trade shows, or produce sales brochures, videos and technical manuals. He must demonstrate excellent communication skills and an ability to work with others successfully.

3. Stay current with sales and marketing news. Join industry groups, network, attend trade shows and keep abreast of changes in technology. Both marketing and engineering industries undergo constant change; list any recent seminars or industry workshops on your resume to demonstrate to potential employers that you are on top of recent trends.

References

• My Majors: Product Marketing Engineer
• Inside Jobs: Product Marketing Engineer