How to Sell Collage Art
Collage artists attach a variety of random materials -- pictures, fabrics, newspaper clippings, whatnots -- to paper or canvas, creating an entirely new work of art. Collage art is a popular art form that can appeal to a wide range of consumers based on the materials used in a piece and the particular feeling or message the piece conveys. This adaptability makes marketing collages ideal in a variety of settings. Selling collage art will often require as much creativity and diversity as the art pieces themselves. By using a variety of methods to market collage art pieces, the artist is provided the best chance of showcasing her work and attracting interested buyers.
Instructions
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Become an art show exhibitor. Search for art shows in your area. Register for each event of interest by following the listed registration guidelines. Prepare your collage pieces for the event, including any props or additional items that you will use for your exhibit well ahead of time. Be sure to request exhibit guidelines for each show detailing any prohibited items or specific display requirements.
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Create a web presence. An artist's website provides an opportunity to showcase your work to a global audience at any time of the day or night. Potential customers can view your site to learn more about you as an artist, your muses and the way in which you create your pieces. A website can also provide 24-hour access to purchase available art pieces through an onsite store or auction. Link to your artwork when it becomes available on your website in social network media such as Facebook and Twitter.
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Market to local shops. Small bookstores, eclectic clothing stores and artsy neighborhood shops are an excellent resource for exhibiting your collages. Any local venue with a style that complements your work will be a great outlet for showcasing your work to the community. Often, shop owners and consumers alike are eager to support products and services offered by locals. Work out an agreeable commission with the shop owner for any pieces sold through their venue.
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List with local and national artist groups. Several artists groups exist throughout the nation, such as Collage Artists of America (see References). These groups provide an opportunity to showcase your work through their network of artist promotion events ranging from group art shows to a presence or link on their website. Membership may be required for participation in various groups and requirements for membership will vary.
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References
- Photo Credit Thomas Northcut/Lifesize/Getty Images