How to Design a Super Bowl Flier for a Pizza Business

Promote your pizza restaurant on Super Bowl Sunday to increase your yearly profits.

Super Bowl Sunday is one of the most profitable days for pizza businesses. Football enthusiasts and pizza seem to go hand-in-hand, and there is no reason why your business shouldn't cash in on this popular day. To promote your pizza restaurant on Super Bowl Sunday, you can create a special flier that will both attract your customers and associate your business with this annual game. Fliers can be created with word processing or graphic-editing programs like Microsoft Word or Adobe Photoshop.

Instructions

1. Add a picture of a football and text associated with the Super Bowl in the left-center of the flier. A statement such as "Feed your face with ZaZa's Pizza on Super Bowl Sunday!" This clearly addresses the point of the flier and associates your product with the Super Bowl.

2. Add images of several delicious looking pizzas in the right-center of the flier. Pepperoni, an all-meat special and a special pizza such as one shaped like a football would work well. Layer the pizzas, if using a graphics editing program, so the edge of each image is slightly on top of the next to reduce the amount of room the images take up on the flier.

3. Add three small squares around the pizza images if creating the flier with a graphics program. In those squares, insert any deals that are offered. For example, "$8 Any Medium" or "$12 Any Large."

4. Add your business name, address and phone number in medium to large-size letters. The phone number should be centered and larger than the other text.

5. Root for the home team if they are in the Super Bowl. Add a statement below the phone number, "Tell the representative, 'Hoorah for Raiders!' when she answers the phone to receive an additional 5% off!" Or, "Answer the super-fan question to receive a free, large pepperoni pizza with your order!" This not only gives your customers an incentive to call, but associates your business with the city's football fans. For the super-fan question, ask a question about a popular player's stats or another NFL trivia question.

6. Add coupons or discounts below the contact information. If you are offering three specials, place each deal in its own box. For example, "Order 3 Large Pepperoni pizzas for $15.99!"

References

• Domino's Pizza
• Pizza Hut
• Aljazerra; Super Bowl's Commercial Bonanza; Scott Dohmann; February 4, 2011
• USAToday; Super Bowl Among Top 5 Business Days -- See All 5; Michelle Locke; February 4, 2011