How to Get a Corporate Marketing Job in the Retail Industry
A corporate marketing position in the retail industry involves seeking new ways to market the retail outfit, increasing market awareness and presence of the retailer's offerings and coming up with new ways to get customers into the store. Landing this type of job requires knowledge of the retail industry overall as well as expertise in marketing to target demographics and a willingness and ability to take on varied job tasks and responsibilities.
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Instructions
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Apply for an internship. This is the best option for people fresh out of school or for those who might not have experience on the corporate level when it comes to a retail business or simply want to get their feet wet to ensure that this career choice is a good fit. The internship might be unpaid, but the resume build you would get from such a position is priceless and can help you in your goal to obtain a corporate marketing position in retail.
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Start at the local level. You may have a better chance of landing a corporate job with a retail business if you already have experience in retail and time put in with that specific company. If the local store doesn't have any marketing positions available, you could even take a position as a store associate and then pitch in with marketing ideas during staff meetings or bring them directly to your boss. This initiative gets you noticed by management staff and helps to work your way up.
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Tailor your resume to both marketing and retail experience. Show how you marry the two professionally and any experience you've had -- from internships to part-time gigs to a full-time job -- in either sector to show what you are capable of. List skills and achievements on your resume that apply to marketing for retailers and make sure your objective reflects your interest in a career in this sector.
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Demonstrate your knowledge of the company and its key marketing initiatives should you land an interview for marketing position with the retailer. This kind of information is generally readily available on the corporate site (though it might take a bit of digging) and makes you stand out in the interview as an informed candidate who is not only up on industry trends overall but also on marketing goals specific to the company for which you want to work.
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