How to Market on TV Infomercials

Filming an infomercial can attract buyers if done right.

If you have the right business and the right product, infomercials can be a powerful way to launch your company to success. Unknown companies have prospered into companies worth more than $100 million in a few months through building successful sales channels through infomercials.

Instructions

1. Evaluate margins. Your product needs to sell for at least $20 with margins of at least five to one. If you're selling a $50 product, the product must cost no more than $10 to produce. Any lower margins and your product probably won't make in on infomercials.

2. Evaluate the mass appeal of your product. Can you create a deal that seems irresistible to consumers? Can you build a demonstration that shocks and awes viewers, keeping them glued to the TV?

3. Contact infomercial production companies. Some infomercial production companies are strictly audio/visual companies, while others are sales consultants who will help walk you through the process. An infomercial can cost as little as $75,000 to produce and as much as $1 million. Most infomercials cost between $150,000 and $250,000 to produce.

4. Do a test run. A test run generally costs between $25,000 and $50,000. You'll know what kind of return on investment you can expect from a national rollout. If your sales aren't covering your costs by $50,000, chances are your infomercial won't work. If you're profitable by this point, it's time to start buying on a much larger scale.

5. Roll out. In a successful rollout, you'll be spending between $400,000 and $2 million each month on infomercial placements while making a profitable return on your money. Keep running the infomercial for as long as the placements are profitable.

References

• Launch DRTV: Direct Response and Infomercial Production Basics
• Inc: How to Know if Your Product is Infomercial Worthy
• Wonderful Writer: The Eight Most Frequently Asked Questions