How to Generate More Business in Newspaper Advertising

Encourage clients to advertise in your newspaper.

Newspaper advertising can be an effective way for companies to make a name for themselves. While many turned to this type of advertising in the past, for some, it has fallen out of favor. To draw new advertisers to your newspaper, engage in active advertiser recruitment, making it clear just how valuable newspaper ads can be and enticing clients to choose this advertising method.

Instructions

1. Advertise the effectiveness of newspaper ads. Gather statistics to prove your ads are effective, asking those who advertise with you to provide sales figures from before and after their advertisement placement. Use these numbers as evidence of effectiveness.

2. Seek new customers. Blanket area businesses with flyers featuring information about your newspaper advertisement options. By doing so, you might persuade customers who have never considered advertising in the newspaper to think about the prospect of doing so.

3. Offer discounts to get customers to advertise with you for the first time. For example, offer the first ad at half price.

4. Offer advertisement creation services. Have your art department create ads for a price, allowing those who would advertise but don’t feel they have the skills necessary to craft the ads the opportunity to pay for your services and make ad placement easier.

References

• Newspaper Advertising; Intro to Creating Profitable Space Advertising; John Schulte
• Professional Advertising: How to Succeed with Newspaper Advertising