How to Create a Press Kit for TV and Radio
The press kit you hand to TV and radio reporters attending your event must have the basics. It must give enough details and background information for reporters to base their questions. Visual journalists and radio announcers will be concerned about receiving enough secondary video and audio to complete their reports. And, of course, the materials provided should be packaged professionally so your event -- whether it's a musical act, business grand-opening or not-for-profit fundraiser -- will be taken seriously.
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Things You'll Need
- Folder
- News release
- Fact sheet
- Biography
- CD or DVD
- Protective disc sleeve
- Small branded item
Instructions
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Pick out a folder or cover into which you'll insert your media kit. The folder color should complement your business or logo, and the inside pouch should have slits to hold a business card so you don't have to hand those out at the event.
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Prepare a printed press release and fact or biography sheet for the event, person or business being promoted. These documents should be on letterhead with contact information for the person handling public relations. Providing paper copies in the press kit folder will give reporters reference materials during and after the event.
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Burn a CD or DVD with relevant photos, MP3 files and B-roll footage. Place the disc in a protective sleeve and tuck it in the folder pouch. Photojournalists and radio board operators will want digital images and audio, respectively, to work with when preparing the story at the office.
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Tuck a goodie into the folder. This can be a pen with your logo, a jump drive containing the files provided in the kit, or a giveaway with significance to your business or event. Reporters may accept very small and inexpensive tokens for coming to a press event; while this item certainly will not buy you positive coverage, it may last on a newsroom desk for sometime to come, helping build your brand.
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Tips & Warnings
Be sure to have more than enough press kits to hand out -- one for each media outlet in your area. If a particular TV or radio station does not attend your event, you can drop off a packet at their studio to encourage an on-air mention of your event or product.
Journalists are highly ethical and will not accept extravagant or expensive gifts. Many newsrooms have an established limit on the value of any gift that can be received. For this reason, a small and simple goodie is best.
