How to Track the Facebook Share Button
Use Facebook Insights, a metric measuring tool, to track the "Like" button activity and shares on your website. Before you can start monitoring the activity on your site, you must add it to the Facebook Insights dashboard. Tracking "Likes" and shares can help you determine what content on your website or blog is the most popular, giving you valuable feedback to determine future content.
Instructions
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Go to facebook.com/insights and log into your account. If you are already signed into a Facebook session, you won't be prompted to sign in again.
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Click the "Insights for Your Website" button near the upper right side of the "Insights" dashboard page. On the pop-up screen, type the full domain name for your website in the "Domain" field.
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Copy the meta property tag on the lower half of the pop-up screen. Open your site's main HTML document in a text editor and paste this meta tag between the two head tags. Save the file and upload it back to your domain's server.
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Go back to the browser window or tab with the Facebook Insights page. Click the "Get Insights" button. Give it a several moments as Facebook verifies your site.
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Click the domain link under the "Websites" section of the main dashboard page. The overview screen for your website loads on the next page.
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Review the "Site Engagement" section for a graph showing total actions, "Likes" and shares. For a wider breakdown of shares, click the "Organic Shares" tab on the left hand column.
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Click any of the subsections below the "Organic Shares" tab to retrieve the metric data related to that section.
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