How to Monitor Your Brand on Facebook
Monitor your brand on Facebook to determine the extent to which your brand impacts fans and their friends on Facebook. Once you create a fan page for your brand on Facebook, the site gives you several tools you can use to monitor the effect your brand has on Facebook users. Advertising with Facebook ads gives you further opportunity to keep track of this trend.
Instructions
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Create a fan page for your brand if you haven't already done so. Log in to your personal Facebook account and choose "Create a Page" from the bottom of the screen. Click "Brand or Product" and choose a sub-category. Click "Get Started" and upload a profile picture. Input a page description and click "Finish."
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Select "Use Facebook as Page" from the account drop-down menu. Hover your mouse over the "Page Insights" pane in the upper right corner of the page to see details about how many "impressions" your page has received. Facebook records an impression each time a post on your page appears in any Facebook user's news feed, regardless of whether or not he clicks it.
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Click your page's name to view its wall, where all posts you've made on the page are listed. A percentage followed by the word "feedback" below each post shows the ratio of feedback, meaning comments or “likes” to impressions.
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Click "Advertising" at the bottom of any Facebook page and select "Create an Ad." Select the name of your Facebook page from the drop-down menu and give your ad a title and body text. Select an image and click "Continue." Provide Facebook with your payment information and preferences on how often you want the ad to show and your daily budget. Click "Finish" to submit your ad for approval. Once approved, the ad begins showing immediately on Facebook.
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Choose "Advertising" again, but this time click "Manage Your Existing Ads." Click "Reports" and choose "Conversions by Impression Time." Click "Generate Report" to see how many people who have seen your ad have connected with your brand and the amount of time between each person viewing the ad and clicking the "Like” button on the ad.
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