How to Track Facebook Contests
Facebook's Promotions Guidelines require that if you're doing a contest on Facebook, you must use an App to run the contest. Because these apps are essentially their own Facebook Page, it is quite simple to monitor how many hits your application is getting and other information about how the traffic the Contest page is doing.
Instructions
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Navigate to the "Apps on Facebook" page to get started building your application. Click the "getting started tutorial" and follow the prompts to set up a contest that works well for your business or organization.
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Navigate to the home screen for your application -- which appears in the same way as any other Page -- and click on the "View Insights" link on the right hand side of the Page. This will take you to the Insights page for your application, where you will be able to track certain information about your Facebook contest.
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Click "App Overview" to get a feel for the type of traffic your contest application is doing overall, including the number of active users each day and how many new people installed the application to their profile.
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Click "Performance" to get specific information about the overall reach of your contest.
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Click on the "week" and "month" tabs to adjust the time period you are tracking.
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Click "Export" near the "week" and "month" tabs to save the Insights information in a CSV or other file type on your computer.
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References
Resources
- Photo Credit Polka Dot RF/Polka Dot/Getty Images
