How to Grab Someone's Attention in Promos
One of the most important aspects of running a successful business is to promote what your business has to offer. The art of advertising requires some forethought and research to determine what your potential clients want. As you create promos for your product or service, remember that you only have eight seconds to catch your audience's attention, according to a study by SilverPop. Therefore, it is important to implement an attention grabber right at the beginning of your promo.
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Instructions
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Set up a situation that likely applies to your potential customers to show them that your product or service is relevant to them. If you can make viewers feel as though they need your product or service, you are more likely to capture their attention. While it is important to tell people who you are, it does not work well for grabbing attention, so save that information for later.
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Use bright, contrasting colors to draw potential customers to your promo, as well as to the parts of your ad that are the most important. If you use dull colors, you are less likely to attract and keep attention. For instance, highlight the name of your business, what you have to offer and what it costs in brighter colors to help them stand out from the rest of your promo.
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Implement a catchy slogan that is easy for people to remember and associate with your business. Many of the larger, more popular brands have slogans that almost everyone knows when they hear them. Ask your family and friends for ideas and run your final selection by them to test the success of your chosen slogan. Use the slogan in all of your correspondence, website, physical store and flyers.
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Organize your website so it is easy to navigate and customer-friendly. If you offer a promo on your website, feature it on your main page with a flashing banner to attract viewers and entice them to click on the link. From your promo page, provide easy-to-find links to your contact information, other areas of your website and a search function.
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Give away promotional items when you offer a special promo in your store. In some cases, all it takes to draw attention from potential customers is to offer something free. Items as simple as a pen, notepad or keychain with your company name, logo and contact information can bring people in. However, if you offer items that are more related to your product, such as mousepads for a computer business or an umbrella for a department store, it can be more effective.
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Offer a discount for mentioning your promo when making a purchase. If you let your potential customers know that they will receive a discount for paying attention to your promo, they are more likely to pay attention to find out what you have to offer.
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Send emails to your mailing list to kick of a promo to let your current customers know about your promos. Even though these are your current customers, catch their attention with large words in bright colors letting them know what you are offering. Provide a link that goes directly to your promo web page.
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Tips & Warnings
Avoid leaving potential customers wondering what your business offers when viewing a promo.
References
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