How to Use Tracking 202 for AWeber Options

Use Tracking 202 to track both opt-ins and conversions.

Tracking 202 is a click-to-conversion tracking software released by Prosper 202. The system was originally built primarily with pay-per-click advertising in mind. To get Tracking 202 to work with email marketing, you need to make a few tweaks to the system. Once it's properly tuned, you can use Tracking 202 to track your clicks, opt-ins, confirmed opt-ins and conversions back to the keywords from which they originally came. To do this, you need to do a bit of coding.

Instructions

1. Set up your campaign as you normally would. Find your offer, create your landing page, add your linear programming code and generate your tracking links.

2. In Step 8 of the setup process, choose "advanced pixel fire." A pixel code will be generated with "&cid=" at the end. This additional tag allows you to track multiple pixel fires for the same traffic. In other words, you can fire the pixel on an opt-in and a conversion to track both.

3. Add your advanced tracking pixel to the "Thank You" page of your opt-in form. Give your pixel a unique "cid" value. Any time someone lands on your landing page, he'll now have the Tracking 202 cookie and a unique SubID. When he opts in, the pixel will fire and Tracking 202 will know he opted in.

4. Add your tracking pixel to your affiliate network. Most major affiliate networks allow you to place your tracking pixel automatically without having to contact the advertiser directly. Again, assign a unique "cid" value to track the conversion separately from the opt-in.

5. Test your whole system. Click through your own link, opt in to your own email and make a test purchase to see if the pixel fires properly and the whole thing is tracking properly in Tracking 202.

Tips & Warnings

• To track confirmed opt-ins instead of just single opt-ins, place your tracking pixel on the opt-in confirmation page instead of your opt-in thank-you page. To track both, create another unique "cid" value.

References

• Tracking 202: FAQ
• Ian Fernando; How to Track Your Email Optins With Prosper 202; 2010