How Do I Display a Newspaper?

Newspapers must be kept intact and tidy for thod who wish to purchase or read them.

Newspapers present a challenge to display, whether for sale at a store, or for easy reading, such as in a library. The large fold-out size, the paper's fragility and shape of a newspaper require a method for protecting the paper, as well as keeping it's various components together.

Instructions

1. Select the best location for the display unit. For newspapers for sale, choose a location within the store that allows the customer to quickly locate and pay for the newspaper, preferably near the entrance. For newspapers for public reading, such as in a library, display newspapers in a location where the patrons can spend some time comfortably reading them, such as near tables with chairs, or comfortable seating.

2. Stock the display unit with newspapers. For display units holding newspapers for sale, it is crucial that the display unit hold several newspapers in order to avoid frequent refilling, but also be able to display the front page neatly. For display units holding newspapers for reading, this entails carefully threading one copy of the newspaper through the display stick, per the manufacturer's directions.

3. Return the newspaper sticks to the display unit or table, in the case of newspaper stick for public reading.

4. Replace newspapers with the latest edition as it becomes available, which is usually daily.

Tips & Warnings

• The appropriate display unit will depend on whether the newspaper is being sold, or if it is being displayed so that multiple patrons can neatly read the newspaper, such as at a library.

• Newspaper sticks, such as those available at gaylord.com, can keep newspapers tidy and easy-to-read for clients. These require a method for storing the sticks, such as a display table.

• For stores wishing to display newspapers to sell, it is less important to make all the pages neatly visible, and more important to keep the newspaper folded and intact, as well as being able to display many at a time in order to keep up with sales. The "newspaper displayers" at gaylord.com allow many folded newspapers to be displayed at once.

• It is crucial to always display the current issue of any newspaper, especially if the newspaper is being sold.

References

• Gaylord: Newspaper, Pamphlet & Periodical Display