How to Target a LinkedIn Ad to a Company
The LinkedIn advertising service allows LinkedIn users to create ads to direct people to their profiles or to an outside website. The targeted customers who will see the ad can be customized in several ways. One customization option is to target the ad specifically to people in a certain company.
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Instructions
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1
Log in to your LinkedIn account.
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Click "Advertising" on the bottom link menu.
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Click the "Start Now" button.
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Type the ad campaign name in the first field. Click the button next to the desired ad destination option.
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Click the "Click to enter a headline" link. Type in the ad headline.
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Click the field below the headline. Type in the ad description. Click "Next Step."
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Click the box next to "Company." Click the button next to "Select companies by name."
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Type the company name in the field provided. Click the correct company in the drop-down menu. Repeat for any additional companies to add. Click "Next Step."
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Enter your payment and budget preferences. Click "Next Step."
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Enter your billing information if this is your first LinkedIn ad. Click "Buy Now" to activate the ad.
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