Sum up the main focus of your Web site in one brief, descriptive sentence. (For example, "Provide simple yet complete how-to information on a wide variety of subjects.")
Step2
Use this focus sentence to determine the site design and features. If something doesn't support the site's goals, question its necessity. (That animation may be very cool, but is it relevant?)
Step3
Lay out the Web site pages using the advertiser's standby: storyboards. Gather several sheets of blank paper.
Step4
Write "Home Page" in large letters on top of the first sheet. Sketch or write the images and text you wish to appear on this page.
Step5
Create a sheet for each Web page in your site. Use headings such as Products, Contact Information and Related Links.
Step6
Use the same general layout and theme for each page. Keeping the background, colors and button styles the same makes your site easy to navigate for viewers.
Step7
Evaluate whether or not you need certain pages. (Do your visitors really need to know the biographies of all your company's senior staff?) More pages on your Web site mean visitors can get lost more easily; try to limit yourself to only the pages you need.
Step8
Consolidate as much information as you can; use target links (links within a site) if necessary. Don't overload a page with information, but don't force viewers to jump from page to page.
Step9
Add a navigation bar to each page. The navigation bar, or buttons, should allow the user to access the home page and other important pages from any of your Web pages.
Step10
Use a single sheet of paper to flowchart your planned pages. At the top of the page, draw a box representing the home page.
Step11
Add boxes to represent the remaining pages and make sure each page connects to the other in some way. Each box (or page) should link back to the home page.
Tips & Warnings
Remember that many Web surfers still use 28.8 bps modems. Organize and design your site so that each page downloads quickly for all users.