How to Establish a Personal Brand Identity
When you think of branding, you may think of McDonald's, Disney or Apple. But you should also think of your personal brand. Like a product brand, a personal brand aims to give people a specific impression of what you are offering. Develop your own personal brand and incorporate it into your resume, personal website and social media.
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Instructions
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Establish who you are. This is more than just you name, and it includes your background and specialization. For example, a lawyer might brand himself as a graduate of Harvard Law School and 12 years of experience in family litigation.
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Explain what you do. Give an overview of your specific skills and the work that you do. For example, a financial analyst might say, "specialized in business valuations, offering due diligence services for mergers and acquisitions."
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Identify your competitive advantage. Your competitive advantage is what differentiates you from others in your field. For example, if you are fluent in a foreign language it may give you an advantage in business by allowing you to work overseas.
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Summarize you brand into a succinct paragraph. For example, you might write: "John Doe is an accountant with 20 years of experience. He graduated cum laude from Dartmouth College. He specializes in forensic auditing and has an in-depth knowledge of management accounting, allowing his to create management solutions to financial problems."
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References
- "Huffington Post"; How to Develop a Personal Brand Identity; Michael Port; January 2011
- "More Than a Name: An Introduction to Branding"; Melissa Davis et. al; 2006
