How to Get Cash Sponsorship

Careful preparation can prevent rejection from potential sponsors.

Leaving an excellent impression on potential sponsors can be critical to securing a sponsorship. Whether you are seeking cash support for a pageant or athletic endeavors, a sponsorship can benefit significantly all involved parties. The company will be motivated to sponsor individuals who reflect their core values and can offer positive representation. Convincing a future sponsor that there is potential for new business from the agreement will significantly ease the process of reaching an agreement. Research and preparation are key to winning cash sponsors.

Instructions

1. Research thoroughly the business or organization to ensure a good fit before you submit a request for sponsorship. Read and understand the organization's core values, mission statement and product. Ensure the business is sufficiently relevant, so that both parties can benefit from the sponsorship.

2. Develop a detailed portfolio and proposal statement for formal submission to potential sponsors. These documents should include a brief biography, relevant accomplishments and a concise proposal. State briefly the amount of cash requested and how you will use these funds. Submit the proposal and portfolio directly to the individual in charge of determining sponsorship at each organization.

3. Maintain a professional and cordial relationship with your contacts at potential sponsor organizations. Avoid contacting the business until the potential sponsors have had at least several days to review your portfolio and proposal, according to professional adventure athlete Andrew Skurka. Avoid repeated contact but keep potential sponsors abreast of recent significant achievements from the time of the original submission of your proposal.

References

• Andrew Skurka; How to Get Sponsored; Andrew Skurka
• The Rise to the Top; How to Get Sponsored: Making Initial Contact; David Siteman Garland