How to Make TV Infomercials

Vince Shlomi is an infomercial star who has sold products such as Shamwow!

Television infomercials are a billion-dollar industry, with products covering every need from cooking food to washing clothes available through the infomercial offers. If you decide to use an infomercial to help sell your product to the masses, it is important to ensure that your television pitch is designed to maximize the number of sales it produces. Choosing the right pitchman, as well as presenting your product in a manner that it appears to be a can't-miss buy, will ensure you get the highest possible percentage of viewers to pick up the phone.

Instructions

1. Select an engaging spokesperson to speak about the product in your commercial. A celebrity endorser, such as the former boxing champion for the George Forman Lean Mean Grilling Machine, is an effective method; however, a non-celebrity who is gregarious can also make for an effective pitchman.

2. Maintain a conversational tone between actors in the commercial if using multiple presenters. This helps to make the viewer at ease and more trusting.

3. Demonstrate the proper use of your product to show how effective it is.

4. Compare the results of your product with a competitor's to highlight where your product is superior.

5. Offer bundles, such as buy one, get one free, to improve the appeal of the sales pitch.

6. Display a telephone number for viewers to call to purchase your product throughout the infomercial.

7. Create a sense of urgency by stating that the price in the infomercial is a limited time offer.

8. Offer an installment plan for large items to make the price appear less intimidating.

References

• INC; 5 Tips for a Successful Infomercial
• Creative Direct Marketing Group, Inc.; Why use infomercials?