How to Bring in New Accounting Clients
Every business out there needs to keep a close eye on its marketing efforts. Accountants are no exception. While accountants are always needed by professionals seeking help with their taxes and tax law, you may find yourself in need of new clients if you're just starting out as an accountant or if you've recently lost a key client. To do that, market your accounting firm or practice aggressively, using a variety of methods.
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Instructions
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Send a letter requesting referrals to family, friends and acquaintances. This doesn't have to be a sales letter, merely a request for some client leads. If you can, sign each letter for a personal touch.
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Send a sales letter to small businesses in your area. Highlight why businesses should choose your accounting firm and what unique skills you have to offer. Include references to a website, if you have one, and easy contact information so that interested companies can get in touch.
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Take advantage of informal opportunities to promote your business. Talk to people you meet, especially small-business owners whose services you regularly use, about their accounting arrangements. If they express unhappiness with their current services or difficulty with some aspects of their business' accounting, offer to help out.
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Market your firm as a specialist in certain types of accounting. There's a lot of competition out there when it comes to general accounting. Specializing in a few useful types of accounting can be a good way to develop a niche for yourself and market yourself directly to clients that need specific types of accounting, such as bankruptcy accounting or accounting for expanding businesses.
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Expand your online presence to reach new clients. Social media websites like Twitter, Facebook and LinkedIn can be cheap and effective ways to market your accounting firm. Create a Facebook page for your accounting business if you don't already have one, and promote it to fans with Twitter updates that share promotions you are running and content relevant to the accounting industry.
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