How to Have Giveaways on My Blog
Whether your blog is old or new, readers usually enjoy a free giveaway. Used as a way to promote your blog, a giveaway brings in new readers and drives traffic to your blog. Choosing what to giveaway on your blog may come from something you created or something sponsored by a company wanting the publicity. As long as you disclose what relationship you have to the product given away, per the Federal Trade Commission, there aren't any restrictions to having a blog giveaway.
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Instructions
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Choose a company you want to promote, or craft something personal to giveaway on your blog. Companies may also ask you to hold a giveaway to promote their products. Ensure your giveaway follows the topic of your blog or your readers won't enter to win.
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Indicate what rules your readers must follow to enter the giveaway. Set clear guidelines for winning. Share how you're selecting the winner, the end date of the giveaway and the date of the winner drawing.
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Share your giveaway on social media and ask your readers to mention the giveaway with a link to it. Having your readers link to your giveaway helps promote your blog and draw in new readers.
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Track each reader's entries to purge duplicate entries and track whether they followed the rules. A spreadsheet helps streamline this process.
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Draw a winner on the date indicated in your giveaway. Use a random number generator found online or use another creative method to choose your winner.
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Announce the winner on your blog, creating as much excitement as possible when doing so. Privately request the person's mailing information to mail their prize to them.
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Tips & Warnings
Track your winners for future giveaway purposes. If one person wins too often, even by random number generation, people lose faith they will be chosen in the future.
Announce your winner on the date indicated or you risk losing followers. Follow through creates trust and positive word-of-mouth promotion of your blog.
References
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