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Step 1
Communicate your message in eight words or less. If the billboard is near fast-moving traffic, the lettering should be at least 3 feet (.9 m) high. Standard billboards range from 6 by 12 feet (1.8 by 3.7 m) on the small end up to 20 by 60 feet (6.1 by 18.3 m).
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Step 2
Determine your budget. Depending on size and location, expect to pay from $75 to $200 per month for rural sites, and from to $900 to $2,500 per month for city and interstate signs. If you're renting more than one billboard, negotiate a discount. The billboards on Sunset Boulevard in West Hollywood run $10,000 per month, whereas the monthly tab for the billboard in Jonesboro, Arkansas, is $525 entering town and $375 on your way back out.
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Step 3
Contact the advertising company that owns the billboard (usually posted on a lower corner). Most advertising companies will work with you on your objectives, budget, concept, design, execution and monitoring of traffic that passes by your ad.









Comments
p-frawl said
on 4/15/2008 Regarding the "Tips & Warnings" headed information...what tests "show" that billboards motivate few people? Check out the free Arbitron Out-of-Home study at arbitron.com for actual numbers . It is research study...not just a blank assertion. Click on Out-of-Home Companies in the side menu and then click on Free Studies.
BillboardDesign said
on 1/14/2008 Billboards designed and printed on high quality UV-resistant 3M materials for 90ยข a square foot. Best prices in the business.
Ohio-Billboards.com
billboards said
on 3/11/2007 Don't pay high printing costs. Go to www.printingoutdooradvertising.com to get .95 cents a sq. ft. You get great looking vinyls without paying high printing costs.