How to Break Into Commercials
Acting in commercials can be a lucrative job or a step toward a career in movies for new actors. Commercials may take less time to create than feature productions, but the actors still need to know about acting techniques to complete the job successfully. There may be a lot of competition for jobs in commercials, but success is possible for people who are determined to succeed and work tirelessly toward obtaining a part.
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Instructions
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Learn the commercial technique. Take a training class from a reputable coach and read books on acting for commercials. Also, study every commercial you see. For instance, take note of the type of the commercial, the type of actor in the commercial and the character the actor portrays.
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Have a professional photographer create your headshot. Casting directors invite actors to audition --- based on their head shot. The headshot should be in color, show the full view of your face and something of your character. According to the authors of "Breaking into Commercials," it should be a picture of "you." Examine the photographer's work before you decide to use his services.
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Create a resume and a cover letter. Resumes for commercial actors include the actor's name, union affiliation (if applicable), agency representation (if applicable), statistics, phone number, acting experience, training and special skills. Statistics include the actor's height, weight, eye color and hair color.
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Seek representation with a reputable agent. Mail your headshot, along with a brief cover letter, to the agent. Highlight important aspects of your past experience and training in the letter and request an appointment for an interview.
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Attend auditions. Your agent will notify you of available auditions for commercials. If you do not have an agent, you can find casting notices in industry publications and on websites, such as Actor's pages and Backstage. Be prepared to memorize lines for the part and portray the character convincingly. If the casting director is satisfied with your performance, you may receive a phone call with an offer for the part.
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References
- Show Business: Breaking into Commercials
- "Breaking into Commericals: The Complete Guide to Marketing Yourself, Auditioning to Win, And Getting the Job"; Terry Berland, Deborah Ouelette; 2006
