How to Improve Your Facebook Presence
With more than 750 million users, Facebook is not only a huge social networking site, it's a huge market of potential customers. Companies and individuals looking to shop their products, services or brands to the site's large audience need to turn a serious eye to their Facebook presences. By providing compelling content and links, as well as engaging with Facebook users, you can improve your presence and your Facebook visibility.
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Instructions
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Engage with your fans on a personal level. Set up a Facebook Page for your business or a Facebook Profile for yourself. A Page can be used to market an organization and allows users to "Like" the page and become fans. A personal Profile does not. Whichever you use, engage with the people who visit the Page or Profile by commenting on their status updates, offering congratulations if they broadcast their achievements on their own Profiles or Pages and recognizing birthdays or marriages.
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Run promotions that people can enter only if they are fans of your Facebook Page. Not only can this expand your presence, it can also add value to it by rewarding those who are already fans.
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Respond to comments about yourself, your company or your operations. This is another way to improve your Facebook presence by acknowledging accolades or critiques from your fans and creating a two-way conversation between yourself and other users.
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Respond to all questions punctually. A Facebook presence for you or your company is a great way for clients and potential fans to get in touch with you. When a Facebook user asks a question on your page's Wall, answer it to the best of your ability.
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Post engaging content that isn't simply for marketing purposes. Of course, it's advisable to use your Facebook presence to market yourself and your services, but you need to switch off your marketing once in a while to benefit your online presence. If users receive only ads from you, they'll click elsewhere in a hurry. Mix in articles and links that are relevant to your users' interests. Create value by giving them a consistent reason to visit your page.
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