How to Write Marketing Pages
Marketing pages, also known as SEO (Search Engine Optimization) pages, are a great way to increase traffic to your website and inform your customers about the product or service you are offering or promoting. There are a few things you can do to maximize the effectiveness of your marketing pages.
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Instructions
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Choose keywords. Keywords are of vital importance in writing marketing pages because search engines use them to find your page. If you have poor or no keywords, your page will not show up high in search-engine lists. Keywords should be simple, make sense in the context and be representative of what you're selling or promoting. Keywords can be longer than one word, but should be kept to short phrases.
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Use keywords appropriately. Place one of your keywords in the title of your page. Most or all of them should be in the first paragraph.
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Use anchor text. Anchor text is the hyperlinked text that visitors to your website click on to go to another page. For example, if you are writing a marketing page on growing sunflowers and you mention fertilizer, you could use "fertilizer" as anchor text so that when someone clicks on it they will be taken to a page where they can buy or read about fertilizer. The anchor text could even be used to transfer them to another page on your website.
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Check all the facts in the article after writing and before publication. If consumers come to the website and find incorrect facts, they may feel that your company doesn't care enough to give customers quality information. In addition, they will wonder what other information on your site isn't true. Checking that your marketing page has correct grammar and is free of typos is also important to show that your company has effective quality control in all areas.
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Tips & Warnings
Sites like Google have been known to lower the ranking of a page if it uses too many keywords, so keep them at about 2 percent of the entire article.
References
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