How to Gain More Impressions on Facebook
Gain more impressions on Facebook to increase the potential reach of content you post to a Facebook fan page. Facebook impressions measure the number of times a story appears in the Facebook news feed, whether or not anyone clicks it. Impressions therefore reflect the true reach of the content. Impressions increase with the number of people who "Like" your page, so aim to increase the number of fans your page has to increase the number of impressions that content receives.
Instructions
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Create a Facebook fan page if you don't already have one -- personal profiles don't generate Page Insights, of which impressions are one component. Select the "Create a Page" link from the bottom of any Facebook page, choose your page category and input the name of your page to get started.
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Install a Facebook "Like Box" or "Like Button" on your site to allow users to "Like" the page without being on Facebook. Click the "Developers" link from the bottom of any page and select "Add Facebook to My Site." Click "Social Plugins," then click "Like Button" or "Like Box." Enter your page's URL into the "URL to Like" field and select "Get Code." Open your site's "File Manager," open your "index.html" or "index.php" file for editing and paste the code into the page where you want it to appear. Click "Save" and view the page to make sure the box appears.
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Promote your page with an ad. Click "Advertising" at the bottom of Facebook, and click the "Create an Ad" button. Select your page from the drop-down list the appears, then specify the text and image content of your ad, its frequency and your advertising budget. Click "Continue," provide payment details and confirm your purchase to place ads on Facebook.
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Promote the Facebook page on other social networks such as Twitter or LinkedIn. Include a link to the page in messages you send out to your networks, along with a short message emphasizing why people who visit the page should "Like" it.
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