How to Sell Jewelry to Boutiques
The secret to success for selling jewelry to boutiques is to convince the owners or managers that your jewelry will make money for them. The store owner needs to buy in to the profitability of the relationship. Being adequately prepared for a sales presentation is crucial for success. Hiring a successful sales representative, frequenting trade shows and increasing personal sales skills are three tried-and-true methods for achieving success selling jewelry to boutiques.
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Instructions
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Plan for a custom sales presentation by researching prospective boutiques first. By understanding the store, its customers and the inventory carried, you can tailor a sales presentation specifically to that store. Offering to design jewelry in colors to match the store inventory a good way to customize your approach to a store owner.
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Prepare a telemarketing script before calling an owner to set an appointment. Setting an appointment is preferable to dropping in. An effective phone script quickly explains the benefits you have to offer in the first few seconds.
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Prepare a catalog, brochure or marketing price sheets to leave with prospective retail store owners. Include details about shipping, volume discounts and financing. Marketing material quality represents your business and reflects on the quality of your jewelry, so do not cut corners on marketing materials.
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Get organized for sales presentations. Use an attractive traveling display case or some other merchandising technique to present jewelry to a prospective store owner so that your jewelry shows well, and does not get tangled or damaged in transport to the store. Prepare to boast about the popularity of your inventory using impressive sales figures or any positive feedback received from other customers.
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Connect with retailers at trade shows. The advantage of meeting retail store managers and owners at trade shows is that you have the opportunity to meet a large number of prospective customers at one time. Try to speak to them during "down" periods when they can give you their undivided attention.
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Hire an experienced sales representative who carries several lines of jewelry. By using a sales representative or an entire sales staff, you can expand your operations to boutiques outside of your personal selling area and increase sales.
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References
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